By E. Todd Fowler | Licensed Funeral Director Since 1985 The funeral profession has always been built on trust. Long before the internet, before social media, before Google, families chose a funeral home because of a name they recognized, a neighbor's recommendation, or a sign they had passed for decades on their way to church. That trust did not come from advertising alone. It came from presence, consistency, and a reputation built over time in the community. But the way fam

Indiana funeral homes from Indianapolis to rural small towns are competing for at-need families online. Discover the local SEO strategies that help independent funeral directors get found on Google fi

Your Google Business Profile is the most powerful free marketing tool available to funeral homes — and most directors barely use it. Here's a step-by-step guide to getting it right.

Before a grieving family ever calls your funeral home, they've already formed an opinion about you online. Here's what they're seeing — and what it may be costing you.

Industry Insight by E. Todd Fowler Funeral home marketing Practical marketing observations, trends, and ideas for funeral homes and cemeteries navigating today’s changing digital landscape. In today’s funeral profession, families are making decisions online long before they ever pick up the phone. They are searching Google, reading reviews, visiting Facebook pages, and quietly forming opinions about which funeral home feels trustworthy, compassionate, and active in the commu

Your Google Business Profile is the most important piece of digital real estate your funeral home controls. This complete guide covers optimization, review strategy, photo management, and more.